Is Your Gifting Strategy Reflecting Your Brand? A Fresh Perspective for HR, Marketing, and Events
In today’s corporate landscape, HR, marketing, and event directors face an ever-evolving set of challenges when building gifting programs or selecting branded apparel for teams and events. These decisions go beyond mere aesthetics they’re about making statements that align with company values, resonate with employees or clients, and strengthen the brand identity.
At Lagom Gifting, we understand these pressures and work to simplify the process while delivering exceptional results. Here’s a deep dive into the questions and trends shaping corporate branding and gifting strategies for 2025, along with how we can help you navigate them.
1. Does This Line Offer Inclusive Sizing?
Ensuring apparel is available in inclusive sizing is not just a matter of logistics; it’s a reflection of your company’s commitment to diversity and equity. Lagom specializes in sourcing lines that provide a broad range of sizes to suit all body types. From XS to 5XL, we ensure everyone on your team feels confident and comfortable.
2. Are These Styles Truly for Everyone?
Finding apparel that appeals to everyone’s style can be tricky. Basics don’t have to mean shapeless or uninspired. Modern silhouettes like boxy tees, tailored crewnecks, or hybrid joggers strike the perfect balance, ensuring team members will actually enjoy wearing them.
3. Customization: Bold or Minimal?
Corporate branding varies some brands want loud and proud logos, while others opt for subtle, embossed tags or embroidery. Lagom Gifting provides flexible customization options, from screen prints and woven labels to embossed leather patches, allowing you to match your style and message.
4. What’s New in 2025?
- Materials: Sustainable fabrics like organic cotton, recycled polyester, and hemp blends are dominating. American-made materials now emphasize durability and eco-consciousness.
- Silhouettes: The return of structured outerwear, relaxed-fit trousers, and utility-inspired pieces brings both form and function into focus.
We will keep you ahead of the curve with curated options sourced from the latest market trends.
5. Is American-Made Apparel Possible?
Absolutely. Lagom specializes in sourcing American-made options that not only ensure quality and craftsmanship but also align with companies prioritizing domestic production. Whether you’re looking for hoodies or tailored blazers, we connect you with vendors that meet these criteria.
6. Is the Quality Reflective of Our Brand?
Your branded apparel speaks volumes about your organization. High-quality finishes, like double-stitched seams, premium zippers, and soft-washed fabrics enhance the perception of your company. Lagom guarantees that each product will uphold your brand’s reputation for excellence.
7. Private Label Options?
Looking to take customization to the next level? Private label options allow you to create fully branded pieces exclusive to your company. From design to production, we guide you through the process of crafting something uniquely yours.
8. Keeping It Simple
Corporate branding doesn’t have to be overwhelming. Our approach simplifies the process, offering clear solutions for businesses of all sizes. Whether you’re outfitting a small team or preparing for a national event, we ensure your branding needs are met with precision and care.
Resources for 2025 Inspiration
To explore current trends and ideas:
From thoughtful gifting to branded apparel strategies, Lagom Gifting is here to make your decisions easier and more impactful.
